Howdy!
I’m Theodora, a digital anthropologist based in Oxford, UK. I have a PhD from the Oxford Internet Institute, where I studied a community of people who attended a digital detox retreat.
I’m currently freelancing as a researcher and insights analyst at Buzz Radar.
For my PhD I set out to understand people with different beliefs to myself.
Using the in-depth qualitative research method of ethnography I was able to learn what they cared about, and how they saw the world. In my writing, I bridged the gap between these differences, using empathy and curiosity to overcome friction.
I’ve shared the findings of this research in a variety of settings, demonstrating the ability to communicate findings in a fun and easy to understand way, as well as write in a more dense, academic tone.
I am particularly good at:
Asking good questions
Bringing integrity and authenticity to research
Storytelling
Excavating deeper-running desires and fears
Questioning western-centric ideas and noticing what we take for granted.
Before my PhD I studied Digital Anthropology at UCL and Fine Art at Wimbledon College of Art. I’ve also worked with the Science Museum and the Government Digital Service. You can check out my full CV here.
Please feel free to reach out. I’d love to hear any feedback, cool new ideas or collaborations, or to say hi. You can also talk to me about true crime, dog training, formula 1, caves, and VR. Contact me here.
